Lore / BTS
Arcane S2 — Coda Behind The Scenes
YouTubeReels· 5:24
Total views
9.41M
Avg retention
59%
Top region
NA
Vs benchmark
-8%
AI Breakdown
What our model saw in this drop
- Performed strongest with Story Fan 18–24
- Drop-off occurred at 0:11 — re-cut intro to compress logo card
- Sampled TikTok panel suggests ~31% lift over Shorts (±9pp, n=2.4k)
- High engagement from NA audience
- Emotionally indexed strongest around Nostalgia × Lore
- Optimal release window was Thursday 19:00 KST — missed by 6h
Retention Curve
60-second window · YouTube Analytics (first-party)
Audience Personas
Cornelo-style segmentation · this asset
28%
Hardcore Ranked
18–24 · KR / VN heavy
22%
Lore Devotee
20–32 · Arcane crossover
19%
Gen Z Highlight
16–22 · TikTok native
17%
Strategy Core
24–34 · TFT / Auto
14%
Casual Returner
25–40 · Lapsed players
Cross-Platform Delta
Same asset, different channels · with data-source confidence
| Platform | Views | Retention | CTR | Source |
|---|---|---|---|---|
| YouTube | 720,000 | 71% | 5.1% | Official API |
| Shorts | 1,618,000 | 64% | 4.2% | Official API |
| Twitch | 188,000 | 88% | 7.9% | Official API |
| X | 364,000 | — not exposed | 2.2% | Creator API |
| TikTok | 2,120,000±15% | — not exposed | — | Sampled + modeled |
| Reels | 998,000±15% | — not exposed | — | Sampled + modeled |
We don't scrape walled platforms. TikTok, Reels and X figures combine the official Creator APIs (owned handles), an opt-in panel, and on-screen capture from broadcast feeds — shown with confidence bands. YouTube and Twitch are full-fidelity first-party.
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