From rushes to five cuts
in the time it takes to brief one.
Walk it top to bottom. The brief that shapes the cut. The cleared footage that feeds it. The five audience versions that ship from it. Every step in plain view.
What we assumed: the editor stays in charge, only cleared footage is touched, and speed is the whole point. This is an example of the vision — a conversation starter, not a finished product.
The editor owns the story. The AI takes the brief.
Nothing renders until a human approves the storyline. The brief is the contract between your editor and the engine — what's working now, who we're cutting for, how fast it should move.
- Top hook last 7 days
- Rivalry callbacks (CTR +38%)
- Best opener
- POV walk-out, 0–6s
- Audience weight
- Diehard 0.45 · Casual 0.30 · TikTok 0.25
- Pacing curve
- Slow open → 4s avg shot → snap finish
- Show
- Worlds 2025 · Reign Begins
- Spine
- Last year's loss → tonight's shot at the trophy
- Must-keep beats
- Walk-out · rival quote · trophy lift
- Off-limits
- Pre-cleared talent only · no leaked footage
Only cleared footage. Pulled straight from your DAM.
Five drawers, every clip already tagged and rights-checked in Iconik. Add more from your DAM or drop new files in. The engine can only reach what's listed here — nothing else.
faker_postmatch_S15.mov02:14- chovy_walkout_interview.mov01:48
- doinb_lockerroom_b-roll.mov03:22
arena_empty_seats_4K.mov00:42- stage_lighting_test.mov00:31
tunnel_walk_POV.mov00:58
T1_vs_GenG_baron_steal.mov00:18- pentakill_replay_slow.mov00:24
- ace_at_38min.mov00:11
seoul_finals_crowd_roar.mov00:36- fan_signs_pan_4K.mov00:48
trophy_lift_reaction.mov01:02
- caster_intro_VO_take3.wav00:22
- faker_pre_match_quote.wav00:14
- anthem_orchestral_bed.wav01:30
One source pool. Five audiences. One choice to start.
Same footage, five storylines. Each one is shaped for a real audience and a real platform. Pick the lead cut — the others render alongside it from the same pool.
A beat-by-beat preview your editor signs off on.
Every beat names its source clip. If something looks wrong, swap it before a single frame renders. This is the spine — the engine fills it in.
- 0:00Cold open — empty arena, dust motesScenic 04
- 0:06POV walk-out, muffled crowdInterview b-roll 12
- 0:14Stat card — '0 losses since April'Generated graphic
- 0:21Rival quote, lower thirdVoice clip 03
- 0:32Pentakill replay, slowed to 0.4×Gameplay 17
- 0:48Crowd roar peakCrowd 09
- 1:02Trophy lift, ⅔ slow-moCrowd 22
- 1:18Title card · sponsor lockupBrand kit
One click. Four deliverables. Your editor stays in control.
Lead cut: Tonight's Matchup
15 cleared clips · 5 audience versions · Premiere round-trip · ships to YouTube · Twitch pre-roll.
No render leaves Studio without an editor approving the Premiere file first.
Help us design Trailer Studio.
This concept exists to make the conversation concrete — not to be approved as-is. If your expertise changes the direction, that's the meeting working.
You've lived this workflow. Where is our picture wrong?
Rights, review, approvals, edge cases — poke the holes now.
Your DAMs, your metadata, your review tools — name them.
If there's a bigger one in your department, we'd rather hear it.