Riot Games
How it works

Two products. One brain.
Built on top of the tools you already use.

We don't replace anything. Intelligence and Trailer Studio sit next to Iconik, your metadata, Notion and Microsoft Teams. They read what your team already makes and send the answers back to where your team already works.

Time to a trailer
10–14 days2–6 hours
94% faster
Cuts per drop
13–8
8× output
Cost per cut
$18,000$2,400
87% cheaper
Time to a decision
WeeklySame day
Live
01
The two systems

What each one does. What it plugs into.

Every box below is a real connection. Iconik for your footage. Your existing tags and docs. Official APIs from YouTube and Twitch. Microsoft Teams for the daily recap. No scraping. No black boxes.

System 1 · Intelligence

Know what's working, every morning by 9am.

Replaces the manual spreadsheet of platform reports. Watches every cut you publish, scores it against your five audience types, and posts a one-page recap to your Teams channel.

Iconik DAM
what footage you own
Your metadata
players, scenes, b-roll
Notion docs
show rules and style
Stats feed
live match and player data
5 audience types
who we're cutting for
YouTube
official numbers
Twitch
official numbers
TikTok / Reels / X
sampled, clearly labeled
Microsoft Teams
9am recap + alerts
Your dashboards
clean export for BI
Intelligence brain
watches · scores · explains
Sources
Outputs
System 2 · Trailer Studio

Hollywood-quality cuts in hours, not weeks.

Pulls the right clips from Iconik with your tags intact. Builds against an editor-approved storyline. Hands back a Premiere file your editor keeps editing — never a locked MP4.

Iconik DAM
interviews · gameplay · b-roll
Your tags
what's cleared, what's not
360° capture
venue and city footage
Brief from Intelligence
what's working now
Editor storyline
the human beats
Premiere file
editor keeps control
5 versions
one per audience type
Captions + dubs
12 languages
Voice + music
only cleared sources
Ready to publish
shaped per platform
Compose engine
picks shots · builds cuts
Sources
Outputs
Intelligence tells Studio
What's working, who it's for, and how fast to cut.
Shared loop
Studio tells Intelligence
Exactly what shipped, so the next cut starts smarter than the last.

That handshake is the whole product. Wire it once. It compounds forever.

02
Why one system, not two

The value compounds. Every cut makes the next one smarter.

Intelligence on its own gives you reports. Studio on its own gives you cuts. Put them together and every cut becomes a labeled experiment. The next one starts smarter. That's how the curve bends.

Reports only
Steady, flat growth. Each report is read once, then forgotten. The next cut starts from scratch.
One connected system
The curve bends. What worked yesterday shapes what we cut tomorrow — automatically.
By week 12
~40× more lift
vs. 12× from reports alone.
What could go wrong · and how we stop it
The worry
AI uses talent or music we don't own.
What we did
The system only touches clips your rights team already cleared in Iconik. If it isn't cleared, it can't be used.
The worry
Editors lose control to a black box.
What we did
Every cut opens in Premiere. Your editor keeps editing from where the AI stopped. They stay in charge.
The worry
TikTok and Reels numbers aren't reliable.
What we did
We only use official platform numbers. Anything sampled is labeled as sampled. No scraping, ever.
The worry
We can't explain a decision later.
What we did
Every cut is saved with its source clips and the reason it was made. Audit, replay, or roll back any drop in minutes.
03
Built for trust

The six questions every broadcast lead asks. Answered.

No marketing language. Each answer is a design choice you can audit on day one.

"Will it mess with our DAM?"

No. We only read from Iconik. We never write back. New renders land in a separate folder your team chooses to promote.

Read-only access to Iconik
"What if the AI makes things up?"

It can't. The AI suggests hooks. The editor owns the storyline. No storyline, no render.

Editor always approves first
"Can we audit a cut six months later?"

Yes. Every shot links back to its source clip and the reason it was picked. Legal can replay the full decision in minutes.

Full audit trail on every cut
"We use Microsoft Teams, not Slack."

The daily 9am recap and alerts post straight into your Teams channel. No new tool to learn.

Native Microsoft Teams
"We can't scrape TikTok."

We don't. We use official APIs where they exist. Where they don't, we label the data as sampled and show the source.

Zero scraping. Every number is sourced.
"What does it cost to try?"

One show. Three weeks. Fixed scope and price. A first cut lands in your editor's hands on day 21.

3-week pilot, fixed price
The pilot
One show · 3 weeks
1
Connect Iconik and one Teams channel
2
Load your 5 audience types and tags
3
First cut in your editor's hands by day 21
See it in action

Walk through both systems in under 90 seconds.

Start with Intelligence Or jump into StudioEngine details